On the road again...

I like the concept of this campaign. Very nice made in black and white and very easy to get. It's about Garmin GPS Navigations and they simply show you right the way to go. In these ads, quotation marks are used on the road, probably where the name of that place or road should be, placed wherever you are heading to. The copy reads: "Garmin. Tells you the way" Plain and direct.

Client: Garmin
Agency: ADK Europe, Amsterdam
Copywriter: Stella Geurtsen / Kris Spape
Art Director: Stella Geurtsen / Kris Spape

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