Pulling trees!

Saatchi in Denmark did a great job with this ambient ad for WWF. The target was to make people understand that saving paper is very much connected with saving the planet also! Using a standard paper dispenser with a transparent window on it in the shape of South America, they show how the planet easily can run out of paper/tree/forests by watching the paper dispenser periodically running out! A stunning concept easy to get and very communicative.

Client: WWF
Agency: Saatchi & Saatchi, Copenhagen
Creative Director: Simon Wooller
Copywriter: Cliff Kagawa Holm / Silas Jansson
Art Director: Cliff Kagawa Holm / Silas Jansson


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