Riding without "Airbags"

Again a nice approaching for Wonderbra made in the Czech Republic. We all are familiar with the product so I guess I don't need to explain why the woman on the scooter is sitting backwards ;-) In case you are still wondering why... It's just because her "airbags" that thanks to Wonderbra became extra large, don't fit between her and the driver. :-)

Client: Wonderbra
Agency: TBWA, Prague,
Creative director: P. Bucha
Copywriter: J. Pouchin
Art Director: Ch. Salmon
Photographer: A. Meunier


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