Rocky mountain way

When i saw this outdoor guerrilla I was just amazed. I have said before that finding the right use of the right place to do these things, is the best part and the most fun in advertising. Makes us understand what pays a creative's salary! The idea just couldn't be better... hm, ok maybe it could, but even in that case, no one has thought about it yet. :-) Sometimes I feel strange by explaining the ads shown, but please keep in mind that not all my "customers" are involved in advertising business. Soooo what we see here is a metro's staircase in Copenhagen, with an ad for Parkinson's Disease stuck on it... all it needs to show is a rough rocky mountain side that ofcourse is hard to climb. Now it's easy to make the connection, cause that's exactly how these ill people feel when climbing plain stairs. The copy reads: "The world looks different when you suffer from Parkinson's" Really makes you wonder doesn't it?

Client: Danish Parkinson's Disease Association
Agency: Saatchi & Saatchi, Copenhagen
Creative Director: Simon Wooller
Copywriter: Simon Wooller / Silas Jansson / Cliff Kagawa Holm
Art Director: Silas Jansson / Cliff Kagawa Holm

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