Seven...

Womenswear (Envy)

Restaurant (Greedy)

Menswear (Sloth)

Beauty (Vanity)

A campaign done for Harvey Nichol's 5 floor store in London, talking about the seven deadly sins... 4 actually shown here. I liked very much the photography and the art direction. The copy claims: "four sins in five floors". I guess each sin shown hear is for one floor (Restaurant, Womenswear, Menswear and Beauty). The connection between the concept's subject and the sin visualized is very good... I just wonder what the floor missing here is about. :-)

Client: Harvey Nichols
Agency: DDB, London
Creative Director: Adam Tucker/ Justin Tindall
Copywriter: Adam Tucker
Art Director: Justin Tindall

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