Nice clean and simple concept for Vanish stain remover. A campaign made in Bangkok. The ads show people pulling of their dirty clothes, not because they are Clark Kent turning into Superman, but because they are wearing the same outfit under the stained ones, meaning that with "Vanish" someone feels like he has a spare new one, since Vanish takes away all the stains leaving clothes and colors like brand new... All this told only by one photo :-)
Agency: Euro RSCG Flagship, Bangkok
Copywriter: Passapol L. / Walita G.
Art Director: Wiboon L. / Narudol K.
Photographer: Cherdwood S.
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