"The Unbreakables"

I like the connection made in this ad very much. Another simple made one, that has a good concept in it. I believe that in the game "Idea" VS "Effective Execution", the Idea always wins. This is a straight forward one that's quite easy to get and directly communicating. The ad shows a bending straw standing straight up. The copy says: "Anlene yoghurt drink. Prevents Osteoporosis." The white straw is playing the role of the bone and the joint can easily be connected with a strong knee. There it is... said it all! What could honestly be better than that?

Client: Anlene
Agency: BBDO Guerrero Ortega
Creative Director: James Bernardo
Copywriter: Tiffany King
Art Director: Mich Uy

Rate this ad