Alot like Lemmings!

This ad was made for Vorwerk Vacum Cleaner in Germany. The visual shows thousands of dust mites panicked and crying out loud, as the vacum cleaner passes them by, eliminating their mates! The copy is claiming: "Dreaded by dust mites: The Tiger 260. Vorwerk". It's a pitty the Ad is not in High-resolution to read exactly what is written in those tiny balloons... I thought it was the word "help" but it's not clear enough to say. The whole concept reminds me somehow that good old self-destructing "Lemmings" game (but it is a myth that they do suicide anyway) :-)

Client: Vorwerk Germany
Agency: Ogilvy, Frankfurt
Creative Director: Simon Oppmann / Peter Roemmelt
Copywriter: Holger Gaubatz
Art Director: Marc Zinnecker
Photographer: Joachim Bacherl

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