Dancing in the class

This here seems to be a nice idea for Studio in Essence dancing classes. The copy reads: "Pole dancing classes". It is showing a typical classroom with a blackboard on the wall, where the teacher "Mrs Smith" has written her name on it... Obviously while she was upside-down on the pole! Or is it just because she is getting used of seeing the world that way? It doesn't really matter since it's easy to understand what's it talking about. I checked out their website, trying to see if Mrs Smith is really teaching there, but had no luck in finding her :-)

Client: Studio in Essence
Agency: Extreme Group, Halifax
Creative Director: Shawn King
Copywriter: Bruce Whelan
Art Director: Kevin Fidgen
Illustrator: Darren Hubley

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