Details count

Copy: "If you noticed the crime that is about to be committed in the left margin, you will appreciate all the tones of a Marques de Vargas."

Copy: "If you found it strange to see a fork next to the axe, you will appreciate all the tones of a Marques de Vargas."

Copy: "If you detected how uncomfortable the one who uses the red pair on the top shelf will play, you will appreciate all the tones of a Marques de Vargas."

Copy: "If you discovered the infiltrator in the third row, you will appreciate all the tones of a Marques de Vargas."

An interesting concept is used in this campaign for Marques de Vargas wine brand. You have to read the copy first in each ad and then try to find out the oddity in each one of them! Some are easy to spot and some need more searching time. The whole idea is based on this searching trick. What they obviously mean is that people who prefer their wine, are certainly the ones who see the detailed difference and appreciate it. Not a very "easy to get" one, but for sure a nice "standing out" one :-)

Client: Marques de Vargas Wine
Agency: DEC BBDO, Madrid
Creative Director: Carles Grau
Copywriter: Jaume Rodriguez
Art Director: Nacho García
Photographer: Xavi Pastor, Getty Images


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