The "Fat Boys" Code

An Illustration showing Da Vinci's Vitruvian man in a different way, according to our days, is what this ad is communicating. When Leonardo da Vinci drew this sketch in 1492, he was probably thinking of the perfect proportions of the human body... Today it could look like this, having in mind how people tend to manage their eating habits! Not an easy one to get I must admit (as you have to make the connection why Da Vinci made this), but still seems interesting. Hope Leonardo doesn't charge them for copyrights ;-) Thanks Alex.

Client: World Day Against Obesity
Agency: Cream, Athens
Copywriter: Alex Esslin
Art Director: Filimonas Triantafyllou
illustrator: fivebluewishes

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