A nice campaign made for Saab by McCann in Spain. It is advertising the Convertible 93 Saab model. The visuals that look and actually are hair (female I assume) want to show us the affect that air has on hair, while strolling by a field or sea road with a cabriolet car. Very popular sort of cars in Mediterranean countries (mostly cause of long periods of warm weather). I like this sort of approaching for an open-top car campaign.
Agency: McCann Erickson, Barcelona
Copywriter: Joaquin Barbero
Art Director: Mario Garcia Cadafalch
Photographer: Josep Maria Roca
Rate this ad