Follow the wind...

A nice campaign made for Saab by McCann in Spain. It is advertising the Convertible 93 Saab model. The visuals that look and actually are hair (female I assume) want to show us the affect that air has on hair, while strolling by a field or sea road with a cabriolet car. Very popular sort of cars in Mediterranean countries (mostly cause of long periods of warm weather). I like this sort of approaching for an open-top car campaign.

Client: Saab
Agency: McCann Erickson, Barcelona
Copywriter: Joaquin Barbero
Art Director: Mario Garcia Cadafalch
Photographer: Josep Maria Roca

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