Germ eliminator
Very true what is going on in this ad! How many times have you wondered who else has tried on the clothes you try in a changing closet of some store and how "clean" were really those people? This is the idea in Dynamo Detergent's ad, convincing us to use it for this exact reason. The copy reads: "For germ free clothes." (sure works for me) I just hope people don't try also underwear... I know, it sounds disgusting, but how can you really tell? :-/
Client: Dynamo Detergent
Agency: Saatchi & Saatchi, Petaling Jaya
Copywriter: Lydia Lim
Art Director: Lydia Lim / Ong Kien Hoe
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1 comment:
Uhm... well... ehem.. ehem.. now I feel dirty and filthy.. because I must confess that it NEVER crossed my mind "who else may have tried this?" LOL
Good ad anyway. And I guess that maybe now the next time I tried something the idea WILL cross my mind... :))
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