Good as old

Another before and after concept, but mch different to what we are used to see around. This looks very clever made. The after concept refers to the past. The ad is for Than- Khun Classic Cars Restoration, and wants to show that what is new is actually not! And that can be told in several ways. what is new today does not really impress as much as an antique car that is brand-new restored. It also is not so new as a recently restored one. It hasn't been made with the tenderness and difficulties that the restorer found in his way. And last but not least it's probably not worth as much as the "old" one. The original restored old car must really be like a time-traveling machine... if it's original, you will feel like you're living in the past (in an exciting way), I know that from personal experience :-)

Client: Than-Khun Classic Cars Restoration Service
Agency: SC Matchbox Co. Ltd., Bangkok
Creative Director: Vinai Ngamphathipong / Kraichit Chareonpanish
Art Director: Nuttayut Sankla
Photographer: Chub Nokkeaw

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