Growing nails

This ad was made in China for GITI tyres. The visual shows a nail transformed into some sort of shallot. That's how a nail seems for a GITI tyre GT688. It wants to communicate that the tyre cannot be drilled. The copy reads: "Anti-puncture Tire". Sure looks different.

Client: GITI Tire Investment Co. Ltd
Agency: Meikao Creative Consulting, Shanghai
Copywriter: Bo Yu
Art Director: Liang Yuan

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