"There is still hope. If you act now. No better way to fight hairloss" is what the copy tells us for this Svenson Hair Centre campaign. The images ofcourse are hair close-ups on a hair-losing scalp, that looks like a scene of a dying forest or planet. I suppose that's exactly what the tricky part of this ads are all about. The message comes out as if it is a social warning campaign, making it that way stronger! Good thinking.
Client: Svenson Hair Centre
Agency: Publicis, Singapore
Copywriter: Ho Pei Ling
Art Director: Chong Wei Lun / Koh Que Din
Photographer: Joel Choo, Getty Images
Retouching: Christopher Ng
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