hide and seak :-O

I liked the simplicity and clearness in these ads for Pepsodent's Flexipic Toothbrush. The ads show a close-up of teeth with food hidden between them. The food is represented by whole animals, such as a rooster, a fish and a pig. The copy says: "The toothbrush with the toothpick. Removes hidden food." A neat campaign I believe, with very good art direction.

Client: Pepsodent Flexipic
Agency: Lowe, Mumbai
Copywriter: Brijesh Jacob
Art Director: Virendra Vilankar / Sujit Sawant
Illustrator: Vinay Brahamania

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