If you wanna ride, don't ride the white horse!
A Social Welfare Campaign abou Drug Rehabilitation, made for Focus Rehab Centre in the U.K. The visuals show us three different old persons addicted to drugs by using three different drug methods (Cocaine, Heroine and Crack). What the copy claims here is: "There's no such thing as an old junkie. Take back your future", meaning ofcourse that a drug user will never reach the ages shown in these ads. I really love that message, cause first of all it is true, and "take back your future", just sounds great for this case! Strong ad, but a "must see" one!
Client: Focus 12 Rehab Centre
Agency: Abbott Mead Vickers BBDO, London
Copywriter: Bern Hunter
Art Director: Mike Bond
Photographer: Spike Watson
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2 comments:
Understandable, and respectable. However, only effective assuming old age is desireable which isn't for many.
And only effective as long as the audience forgets that William S. Burroughs was around till a ripe old age.
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