Kill me sweet...

One of my favourite agencies came up with this idea for fanta orange with 30% less sugar, showing suiciding cubes of sugar in 3 different ways. I liked mostly the first one showing sugar disguising into dice, with a little help from his friend :-) The copy reads: "Don't worry sugar, there's life after Fanta" and all you need to do is replace the word "Fanta" with "Death". Obviously Fanta is really killing sugar, since they don't use it :-) A small dose of black humour (or should I say orange?) but in a very sweet and cute way. Love them.

Client: Fanta
Agency: Mother, London
Creative Director: Mark Waites
Photographer: Jonathan Minster

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