Let's get Physical...

This is really an original idea made in the U.S.A. An outdoor campaign for Snickers Marathon Energy bar. The whole concept is based on everyday situations, except here they are treated as gymnastic exercises :-) They are meant to look as signs (usually found in gyms) showing you the right way the exercise must be done and which muscles are exactly trained. I didn't like much the pick of colours at first sight, but after a second thought, I believe it is correct. After all it must look as the typical sketches hanging over the gyms organs. The copy claims: "Life is exercise. Snickers Marathon is energy."

Client: Masterfoods/Snickers
Agency: BBDO New York, New York
Creative Director: Gianfranco Arena / Peter Kain
Copywriter: Peter Kain
Art Director: Gianfranco Arena

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