Men at work!

24 Service in Austria is a service for car break downs, working 24 hours a day (as it's name tells us). To promote their services, they used a pretty weird ambient guerrilla ad. They placed a Mechanic-man effigy underneath their car, as if he was working to fix it. They drove around the city with the two plastic legs sticking out! I don't need to mention that all glances were grabbed by this spectacle ;-) Maybe a bit of a grim joke but looks like a wonderful idea to get attention :-)

Client: Service 24 Austria
Agency: Jung von Matt / Donau Werbeagentur, Vienna
Creative Director: Andreas Putz / Gerd Schulte-Doinghaus
Copywriter: Bernd Wilfinger
Art Director: Maximillian Luczynski

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