Our future must be the past!

This is a social interest ad from the Electric Industrial Company "Matsushita" in Japan. The copy says: "Today's children imagine a greener world that adults often neglected" A very nice line, considering the past tense of the word "neglect". The adults this ad is talking about, were also once upon a time little kids, that didn't care much about a green future. Actually they couldn't know what was there to come. The ad shows two artworks done by small children. One made in year 1979 and one made in 2006... What looks amazing about it is that in the past, children imagined the future full of technology (true)... now what children ask for is more green! They imagine a future with trees and nature surroundings, but it's presented as if it's some sort of fiction, compared to the spacemen in the 1979 drawing. How sad to ask to get back what once was plentiful. One thing is for sure... Children only speak truth!

Client: Matsushita Electric Industrial Co., Ltd.
Agency: Dentsu Inc. Kansai, Osaka
Creative Director: Shinichi Tada
Copywriter: Hisayuki Ito
Art Director: Yoshihiro Yagi

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