Pull the string...

A simple and beautiful concept for Odol med 3 Dental Floss, showing the pulled out floss line, as text, used for the ad's copy. You have to zoom in to see what is really written there. The line is replaced by different food names going on and on. What the ad is really showing is all the kind of food the floss can clear away from your teeth. Nice idea for a "many-way" advertised product.

Client: Odol Med 3
Agency: Atletico International, Berlin
Creative Director: Arndt Dallmann
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Photographer: Christian Schmidt

Rate this ad