(Strip) - Teasing bad vision!

My friend Thanasis sent this ad to me (thanks)... Jung von Matt/Spree in Germany did this idea first for Apollo Optik in 2004, then Assyria in China followed with the same concept for Bausch & Lomb in 2006... Now it is BBDO's turn in Brasil ;-) Actually I find the last one more sexy. No matter how many times you see this ad it always is in season :-) I'm sure all the guys out there will try to get a better look on the tiny winy figures of these images ;-) (If you cannot see them well try on some glasses).
One thing that's not good to recycle is ideas. Specially when they are made in the exact same way. Pity for that.

Client: Art Foco Otica
Agency: Almap BBDO, Sao Paulo
Creative Director: Marcello Serpa / L.Sanches
Copywriter: Cesar Herszkowicz
Art Director: Gustavo Victorino

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