Through the looking glass?

Another BMW ad coming from the far East, and to be more specific, from Japan. I hate to admit this but I will be honest... I have no Idea what's going on in this ad :-) All I can get is the English copy "Emotional Engineering" But I love the art direction and photography. I can guess it's a shot taken under the car as if it is standing on a glass road, but I haven't the faintest clue what the Japanese copy is all about. Maybe the secret is hidden on the glass road... maybe it's talking about safety... or even better... Maybe some JP friend can help? :-/ It seems like an episode from "Lost" to me. The "Through the looking glass" one :-)

Client: BMW Japan Corp.
Agency: Frontage Inc., Tokyo
Creative Director: Toru Shinoda
Copywriter: Kozo Nakamura
Art Director: Junji Fujimori
Photographer: Takakazu Aoyama

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