This here is a direct mail ad for Double A paper.The aim was to promote the quality of the Double A paper and the ability it has, to print on it without getting stuck in the printer. What JWT in Dubai did, was to send envelopes to clients with non-Double A papers inserted in them. This paper was glued inside the envelope, making it difficult that way to pull it out. Once the paper was out it seemed to be torn a bit, with the message "Frustrated with paper jams in your printer?" on it. I think it's a pretty straight and right way to advertise the product, bringing you instantly in mind, all the problems you had from the past with paper-jams.
Client: Advance Agro Public Company
Agency: JWT, Dubai
Copywriter: Tushar Kadam / Moaiad Khaiti
Art Director: Firas Medrows
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