Wednesday, December 5, 2007

99 bottles of beer on the wall...

I'm pretty sure you will all say now "Oh no!, another flag campaign!" and in one way, you are right, but from the other hand, I just couldn't resist this beautiful art direction. The Idea here is quite simple... The ads show flags from the countries Tyskie Beer is exported most (U.S.A, Ireland and Czech Republic). I really like the use of cartons and beer caps composing this campaign. It looks very "Urban" artistic. The typography is good too. Poland surprised me nicely :-)

Tyskie Beer
Agency: DDB, Warsaw
Creative Director: Marcin Mroszczak / Jakub Korolczuk / Ryszard Sroka
Copywriter: Natalia Dudek
Art Director: Marcin Zaborski
Photographer: Igor Omulecki

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