Tuesday, December 4, 2007

Bee in your bonnet?

Some people seem to suffer from fixed ideas. This ad for "Tide To Go" is a sample of that! The copy tells us: "Get the stain off your mind" and stop being like the guy in the ad, Imagining you get all messed up... how to accomplish that? I'd say very easy, by just having always with you the small "easy to carry" Tide product. ;-) Good choice of that typical American "junk-food" eater model. I love the look in his face!

Client: Tide
Agency: Saatchi & Saatchi, New York
Copywriter: Icaro Doria
Art Director: Menno Cluin
Photographer: Jean-Yves Lemoigne

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