Sunday, December 16, 2007

Bend it like Beckham

"Football anywhere" is what this ad's copy claims for Telia, a Swedish mobile network company that now also provides television service to its subscribers, just by sending a text message. The guy in the ad is the new-born baby's father, and is supposed to photograph his wife and kid. Instead of that, he found a good opportunity to watch the game, while he is pretending to take that photo. I don't really blame him, cause if it was "Olympiacos" playing that game, I would probably do the same ;-)

Client: Telia Sonera
Agency: Storakers McCann, Stockholm
Copywriter: Christian Sundgren
Art Director: Jonas Frank
Photographer: Bisse / Adamsky

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