Friday, December 21, 2007

Cherish wishes...

Esselunga supermarkets in Italy, are running a huge campaign with the line: "Famous in quality". They use vegetable products, appearing as famous persons or themes. First they started mixing vegetables with animals trying to make us figure out what they were (animals or vegetables). I believe a new one is going on now, using food products to show the zodiac star signs. I am posting here just one sample of their campaign, as it is impossible to post them all (there must be more than 50!) I liked the wish they are making, so I am also wishing to you all the same... Cherry Xmas! :-)

Client: Esselunga Supermarket
Agency: Armando Testa S.p.A., Torino
Creative Director: Otello Fraternale
Photographer: Roberto Dri / Emanuele Marietti / Nino Chrironna

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1 comment:

Anonymous said...

You can see all the images at
http://www.esselunga.com/default.aspx?idPage=633