Thursday, December 13, 2007

For your eyes only

A simple but good ad done for Max Factor in Turkey. So simple that makes you think why nobody else has ever done this before. The idea is making the eye-glass holder, that leans on the nose grow longer, just to communicate that your eye-lashes are so long now, that cannot fit behind the glasses anymore... simple as I said and effective. :-)

Max Factor 2000 Calorie Mascara
Agency: Markom Leo Burnett, Consantinopole
Creative Director: Yasar Akbas/ Idil Akoglu Ergulen
Copywriter: Selva Bayyurt
Art Director: Yucel Bilgin
Photographer: Ilkay Muratoglu

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