Sunday, December 16, 2007

Hanimal Lecter !

Is it true that this concept feels a bit disturbing? Or is it just me? The idea here is that Fish, Chicken & Duck taste so good that they just can't resist eating themselves! The campaign is done for Thai Rachachuros Seasoning spice, that definitely improves the flavor of your food. Message is delivered quick, but as I said, it's that visuals that scare me. I wouldn't like to get a bite from that fish, while trying to get its bones out of the way :-/

Thai Rachachuros
Agency: Far East DDB, Bangkok
Copywriter: Chatree U-phathump
Art Director: Gongpan Uphathumprongpong / Sirichai

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