Friday, December 14, 2007

I drove all night...


A non-stop driving campaign for Volkswagen Jetta, done in Malaysia. Looks pretty funny, showing the pizza boy, delivering on the way and a mobile car wash in the other :-) The idea is that you're gonna love this car so much, you just can't stop driving it. The copy claims: "The Jetta. Made to keep you driving". So comfortable you won't need to make any stops while traveling ;-) Good concept. Lets you get straight into it.

Client: VW Jetta
Agency: DDB, Kuala Lumpur
Copywriter: Roger Pe
Art Director: Desmond Phang
Photographer: Brandon Wong

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