Monday, December 17, 2007

Keep it safe

A nice Greek social warning ad about the HIV virus. The copy reads: "It is your sex life. Not a crash test!" And it sounds pretty convincing! The idea is good using a couple of crash test dummies performing (or trying to perform) sex, meaning that's what we become, when we're not having safe sex. Greece is rather a low risk aids country, compared to other European ones, but it is good to keep it that way, since the cases are rising every day that passes by. Nice concept here, looks like it works.

Client: Aids Awareness Social Interest
Agency: D'arcy, Athens
Copywriter: Lefteris Maggos
Art Director: Vasilis Kanellopoulos

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