I was impressed by this outdoor campaign in Switzerland when I saw it. I consider it as a very good use of media. The copy says: "Children know no boundaries. Drive carefully". The campaign uses billboard areas, and starting from there it expands to the road through the wall, where children play or cross the street. It is very important for drivers to understand that children don't pay much attention to cars when carried away with their stuff or while playing. Children also have a smaller visual-sight range than "grown-ups" and much more slower reflections. I believe this ad is working perfectly and also is made very well. Hope to see more work like this around.
Client: Bund Schweizer Werbeagenturen
Advertising Agency: DraftFCB / Lowe Group, Zurich, Wallisellen
Copywriter: Iris Alder
Art Director: Fernando Perez
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