Thursday, December 13, 2007

Leave a light on for me....

This South African ad here also seems weird at first glance, but doesn't take much to hit you. You can easily tell what's going on. Instead of the light house showing its light you see a Maglite torch throwing its light on the light house! Probably from some fisherman or some boat trying to find out where exactly it is, since it doesn't seem to be lit. A great concept to show such a product. Looks like it works good.

King James, Cape Town
Creative Director: Alistair King
Copywriter: Jacques Shalom
Art Director: Wallace Seggie
Photographer: Getty Images
Illustrator: Haydn Fairman / Anthony Murray

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