Red cross in a box

I found this ad's art direction very simple and beautiful. The well known "red-cross" made in a different way, by using an opened red box. What could be better for emphasizing the word "give"? The copy says: "When you give, we give." And I believe by seeing this visual all you really feel like doing is give.

Client: Red Cross
Agency: JWT, Chennai
Creative Director: Joono Simon
Copywriter: Charles Victor
Art Director: Joono Simon

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