Tuesday, December 4, 2007

Red hot chili ketchup!

Good concept made for Heinz Hot Ketchup in Israel. The ad simply shows the sweat spot trace left on the diner's leather couch, from somebody that was sitting there recently. Do I have to say that the sweating is 'cause of the spicy hot ketchup he or she had, making the body temperature rise high? ;-) Not bad at all hey?

Client: Heinz Ketchup
Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv
Creative Director: Gideon Amichay / Tzur Golan
Copywriter: Yariv Twig
Art Director: Yariv Twig
Photographer: Yoram Aschheim

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