Wednesday, December 19, 2007

Rendezvous at Sunset

Bifacid is an ant-acid pharmaceutical product for the stomach. This ad is similar to others that Saatchi in Sweden has done before, in the form of simplicity. What we see here is a sunset beach landscape, with a pair of human kind figures holding hands, obviously sharing a romantic moment. These figures are well known, from signs hanging on WC doors (for Male & Female toilet rooms). What is going on is explained on the copy that calims: "For stomachs on holiday." So you're stomachs will be having a great time! Good ad in my opinion.

Client: Bifacid
Agency: Saatchi & Saatchi, Stockholm
Creative Director: Adam Kerj / Fredrik Preisler
Copywriter: Magnus Jakobsson
Art Director: Nima Stillerud
Photographer: Getty Images

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