Monday, December 17, 2007

Rockin' around the Christmas tree

These here are in-store Holiday Advertisements for Folkway Music Guitar Store in Canada. All three of them in this campaign are using plectrums (used for playing the guitar) all "dressed-up" as a Christmas tree, Santa's hat and a bell. I like the visuals, although the idea is not really a strong one, it connects what it has to say: A Music Guitar store wishing you a Merry Xmas :-) Maybe Santa will come along with his "Fender" this year to sing us "Jingle bells rock" ;-)

Client: Folkway Music Guitar Store
Agency: OneMethod Inc., Toronto
Creative Director: Steve Miller
Copywriter: Steve Miller
Art Director: Ryan Otake

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