Tuesday, December 18, 2007

Save paper, or not? :-/

Isn't this very creative? A guerrilla ad taking place in Dusseldorf, Germany, showing a huge toilet paper roll, with no paper left on it! The copy is claiming: "Germany's favorite laxative." Brilliant idea to advertise a Laxative product, by plainly showing that the paper will just not be enough for you... So just keep that in mind, kiss your troubles goodbye, visit your local super-market store, make sure you got a big supply of paper and only then use a "Ducolax" :-)
I believe the Greenpeace guys, will be upset with this product!

Client: Dulcolax
Agency: Euro RSCG, Dusseldorf
Creative Director: Felix Glauner / Harald Wittig / Martin Breuer
Copywriter: Kajo Titus Strauch
Art Director: Ingmar Krannich

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