A French campaign for Suzi Wan Spicy Sauce done by CLM BBDO. 3 lovely ads showing 3 different face expressions that seem to have problems from this hot sauce. The first one has a running nose, the second is sweating and the third is crying. You have to look carefully to see all this happening, cause at first sight, they just look as Eastern symbols or letters done on some sort of white rice-paper. :-) The art direction is beautiful and so are the illustrations. They really refer to the origin of the product. "Très bien"!
Client: Suzi Wan Sauce
Agency: CLM BBDO, Paris
Creative Director: Gilles Fichteberg / Jean-Francois Sacco
Copywriter: Laurent Laporte
Art Director: Sophian Bouadjera
Illustrator: Sophian Bouadjera
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