First of all I liked the topic of these ads. Dogs often suffer without us "owners" really knowing that! Most times aggressive dogs become like that because they hurt. This campaign shows how a dog can suffer from "simple doing" things, such as taking a pee or entering the house, cause of his arthritis. They also give the pain rating, such as 8,5 or 9 out from a range of 10. The Idea might not be great here but it's pretty straight and the art direction looks nice.
Agency: The Affinity Partnership, Leichhardt
Creative Director: Vanessa Reynolds
Copywriter: Vanessa Reynolds
Art Director: Andres Fabian
Illustrator: Andres Fabian
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