This campaign was made by TBWA in China for adidas, an official supporter for the 2008 Olympic games that will take place in Beijing. The copy translated in English reads: "With a little help from the fans". The ads here show four different Olympic sports supported from the sports-fans and looking like they are giving a helping hand to the athletes. What they really want to say I believe, is that the fans have really got into this, enjoying it as much as if they were taking place in the games themselves. The art direction is very interesting and comes out very artistic, with the combination of photography and illustrations together. It really looks like "China"... specially with all that large population shown in them! But still comes out very delicate, with the use of this technique and choice of colours.
Agency: TBWA, Shanghai
Creative Director: Yang Yeo / Elvis Chau / Sarawut Hengsawad / Lesley Zhou / John Merrifield
Copywriter: Leslsy Zhou / Sarawut Hengsawad / Nicky Zhang / Michelle Wu
Photgrapher: Mark Zibert
Illustrator: Luming / Lance Ma
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