Thursday, May 31, 2007

They all fall down, like toy soldiers...

Not a bad at all concept for Greek Macedonian Rolls (and by the way Macedonia is in the Northern part of Greece, for those who didn't know)... This is a sort of a Cheese pie, they make there, and usually kids love them. The copy tells us: "Your mum has made you spoilt - You don't share them with anyone!" The small text is a description and it ends with the slogan: "Because kids know better". So now you know why the toy soldiers are keeping an eye on them.

Client: Alesis / Macedonian Rolls
Agency: Cream S.A., Athens
Creative Director: Panagiotis Tzebelikas
Copywriter: Louiza Spiliotopoulou / Petri Kapetanopoulou
Art Director: Niki Anagnostopoulou
Photographer: Tasos Vrettos

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King of the Jungle

Jeep has made us familiar with their simple and straight ads... This is also one of them, made in China. All it means is written with two words "go inside" and i think it's easy to guess that it's a Lion. The lord of the jungle has been used plenty of times in ads (uncountable), But i think this time it has been done correctly. Ok i know photoshoping does not look perfect, but that's not the point (the concept is), or maybe again it's done in purpose for that door-handle to stand out . ;-)

Client: Jeep
Agency: BBAD, Taiyuan
Creative Director: Billy Lu
Copywriters: Paulo Wang / Annie Wu
Art Director: Billy Lu
Photographer: Lu Yibin

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Wednesday, May 30, 2007

Faster than it's shadow!

Greengate Centers are making trees and plants to grow up fast... so fast that some problems start to occur! This is a nice concept from Rethink agency in Canada. The idea looks familiar but that doesn't really bother me.

Client: Greengate
Agency: Rethink, Vancouver
Creative Director: Ian Grais / Chris Staples
Copywriter: Brian Collins
Art Director: Rob Sweetman
Photographer: Ric Kokotovich

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Hello, I love you, Can you tell me your name?

Not so new one (i think it's almost two years old), but it remains one of the "good ones". I've seen it a long time ago around the net, but I didn't have the credits... to be honest i was thinking that it could be a spoof, but happily found out it's not!... Looks like these two have been drinking alot the previous night (or the guy is just stupid)... whatever, it can still make me laugh and It still is a favourite, so i just have to "post it" :-)

The Dukes of Urbino.Com
Client: UK Stationers / Post it
Creative Director: Graham Victor Warsop / Michael Blore
Copywriter: Noelle Liszkay
Photographer: Micheal Meyersfeld

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Smarties for two

A common campaign for two different agencies in Germany: (BBDO and Springer & Jacoby), using the same Photographer. The second one looks more conceptual to me, but both are smart (more less) for the smart car.

Copy: "Anybody can park, but only one parks sideways".

Copy: "It's almost impossible to make it more economic".

Agency: BBDO, Dusseldorf
Client: Smart Fortwo
Copywriter: Markus Steinkemper
Art Director: Ton Hollander
Photographer: Uwe Duttmann

Copy: "Amazing room interior. The fortwo smart".

Agency: Springer & Jacoby, Hamburg
Client: Smart Fortwo
Copywriter: Matthias Harbeck
Art Director: Nina Pohl / Dirk Haeusermann
Photographer: Uwe Duttmann

Copy: "A faster turnover. The fortwo smart".

Agency: Springer & Jacoby, Hamburg
Client: Smart Fortwo
Copywriter: Matthias Harbeck
Art Director: Birgit Hogrefe
Photographer: Uwe Duttmann

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Tuesday, May 29, 2007

All the small things

Chinese ad campaign for Fenbid, it's all about a "joint" pain killer... I think what it's trying to say is, that even small kind of jobs can be painful (probably when you already hurt)... I like these sort of visuals and i recon the message is clear enough, but they could use some copy, instead of only the box and the site address (maybe).

Client: Fenbid
Agency: Ogilvy & Mather , Beijing
Creative Director: Nils Andersson / Jacky Lung
Copywriter: Zhong Yuan
Art Director: Xingsheng Qi / Shengxiong Chen
Photographer: Huimin Li

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Say Cheese...

Cool campaign for Nikon Coolpix. The copy tells us that there is an invisible assistant with every picture, and that is exactly what the ads show. Good work and good concept. I believe this idea will sell well.

Client: Nikon Coolpix
Agency: Duval Guillaume, Antwerp
Creative Director: Dirk Domen / Geoffrey Hantson
Art Director: Sam De Vriendt / Bart Gielen
Photographer: Tom Nagy
Retoucher: Gloss/Foyer Digital

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Saturday, May 26, 2007

4 Stars in Heaven

Saatchi & Saatchi / London has a print / poster campaign in the U.K. that cleverly employs four dead rock stars, from four famous punk-rock bands - Kurt Cobain (Nirvava), Sid Vicious (Sex Pistols), Joey Ramone (Ramones) and Joe Strummer (The Clash & The Pogues) - as Doc Martens users.
We wanted to communicate that Dr. Martens boots are 'made to last, is what Saatchi is claiming, using the word "forever".
As for the legal implications of enlisting the support of this particular fab four from beyond the grave, they say the images have been cleared for use in the U.K. only, in an arrangement with Corbis, supplier of the original photographs, which have been enhanced by Corbis-repped shooter Dimitri Daniloff, and retoucher Christophe Huet.
Courtney Love (Kurt Cobain's wife) has slammed shoe manufacturer Dr. Martens for using her late husband in an advertisement.
The Hole singer is furious with the company for using an image of Kurt wearing black Dr Martens boots, draped in an angelic robe and sitting on a cloud. She said that the late Nirvana frontman would never have agreed to it.
Now what is going on? Dr Martins look like they don't agree with using images without any licence and Kate Stanners (Saatchi executive Creative Director) seems like they had all the rights for use in United Kingdom... all i can say is that this big fuss around the subject, worked even better than the ad itself. The sure thing is that this campaign Rocks!

Client: Dr Martens
Agency: Saatchi & Saatchi, London
Creative Director: Kate Stanners
Copywriter: Andrew Petch
Photographer: Dimitri Daniloff
Retoucher: Cristophe Huet

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Endless Summer

Ok, lets bring some balance back, from the previous posting...Take the winter out of your heart, is what this ad tells us for Athens-Attica region. And to convince us, we see again a sea mermaid (There was also one in Greek Tourist Organization campaign before)... The blue visuals here are also nice. It sure would be a great surprise meeting a mermaid in Athens ;-) but not impossible, since even Attica region is surrounded by sea.

Attica Constituency, Greece
Agency: Leo Burnett, Athens
Creative Director: Andreas Grigoriadis
Art Director: Tasos Georgiou
Photographer: Kitao Productions

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Wintertime and the living is easy...

A campaign for snowboards, done in California! I always thought it was a strictly surfing area... I couldn't imagine people snowboarding there, so probably I'm wrong. The illustration reminds some sort of a fairy tale book, and the copy is emphasizing on Winter time. Sure looks like something different.
Thanks once again Tu.

Berkeley Snowboard
Agency: Collision, Walnut Creek, CA.
Copywriter: Alan Manaysay
Art Director: Theerapol Koomsorn
Illustrator: Theerapol Koomsorn

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Friday, May 25, 2007

Brake the chain!

Believe it or not, slavery still exists in some countries! This fantastic & special social interest print ad, was made to help stop slave labour in Brazil. While opening and stretching the pages the handcuffs are teared apart, showing that with people's help, this can be stopped. Easy to remember, it's a unique and brilliant idea done for a subject like this.
via: b--low

Client: International Labour Organization
AlmapBBDO, Sao Paulo
Creative Director: Luiz Sanches / Roberto Pereira
Copywriter: Renato Simoes
Art Director: Renato Fernandez
Photographer: Marcia Ramalho

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Thursday, May 24, 2007

Pump up the volume

Seeing this campaign, before you zoom in, makes you believe it is really a visual sound file! Looks really interesting and the execution is great. It's a campaign made for Beyerdynamic Headphones. And the copy is claiming for the first one: "Cleaning the house, never sounded so good" and for the second one: " Doing the laundry never sounded so good"... You can easily say, that what it means, is to enjoy music while doing any sort of house work, so time can pass pleasantly. The synthesis of objects, for giving this music "sound-wave" effect, is cool and fresh i believe.

Client: Beyerdynamic
Agency: Jung von Matt, Hamburg
Copywriter: Rune Degett / Dorte Sprengler-Ahrens
Art Director: Jan Rexhausen / Rune Degett
Photographer: Jan Steinhilber

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CM... (Compact Mobile)

Sony Ericsson has determined Saatchi & Saatchi as their Global Advertising Agency
since 12 September 2006... Celebrating the 5th birthday of the joint-venture, SE has started a campaign featuring the “liquid entity” logo replacing the heart in many “I ♥…” phrases. One of these ads is this one. I like the idea of the mobile fitting in the CD cover showing two things... first how thin it is and secondly that it's a music storage device also.

Client: Sony Ericsson
Agency: Saatchi & Saatchi, London
Creative Director: Kate Stanners

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Keep smiling... no matter what!

A bit freaky concept... but after all it can still make you smile ;-)

Client: White Glo
Agency: BBDO, Singapore
Copywriter: Joseph Cheong
Art Director: Sin Eng Lee
Photographer: Jeremy Wong
Illustrator: Sin Eng Lee

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Wednesday, May 23, 2007

Don't Panic...

Bic always turned out to do great ads (thanks to some good agencies), this one is one of them. Using notes left on different places of the house, they announce some sort of bad events that have happened... the trick here is about the way the notes are written :-) Although the situation was an emergency and urgent, the author found time to make them look pretty! probably you just can't resist to create, while using a Bic pen. The copy is telling us that Bic gives us more joy of writing. The ad got a bronze award, my opinion is it deserved more (at least a silver).

Bic Cristal
Agency: Jung von Matt, Hamburg
Creative Director: Mathias Stiller / Wolfgang Schneider
Copywriter: Michael Haeussler
Art Director: Michael Janke
Photographer: Daniel Zoubek

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Knocking on heaven's door

I can guess that smokers are really tired of seeing social ads about passive smoking (i admit i might be one of them) but unfortunately it's true... children are in the top list of danger, and it feels sad to see this little angel turning into a real one. Made me think alot so it must have done it's work. :-/

Client: Sera Romania
Agency: DDB, Bucharest
Creative director: Marius Negrea
Copywriter: Mihai Ene
Art Director: Donald Simionoiu
Photographer: Carioca
Illustrator: Carioca

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Monday, May 21, 2007

Slippery when wet!

Nice assimilation for an intestine using a "helter-skelter" for Bayer.
For a faster intestine is what the copy claims in this ad, trying to show how you can speed it up. Good one.

Pharbenia / Bayer
Agency: JWT, Milan
Creative Director: Pietro Maestri, Paolo Cesano, Flavio Mainoli
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano
Photographer: Giovanni Pirajno

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Strange outdoor structure for a fun park in Athens, with a shark coming out of a box. The copy written on it means something like: " the most adventurous summer experience. Weird one and can catch your attention, but the concept doesn't really give any wow effect.

Client: Allou Fun Park
Agency: Cream S.A., Athens
Creative Director: Annita Grigoriadi
Copywriter: Gogo Fotou
Art Director: Kostas Athanasoulis

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Sunday, May 20, 2007

No mercy

Poster ad for Amnesty International, made in Greece. Shows a man with a wire crown on his head and the copy refers to the last words of Jesus Christ, in a different way than he said. Instead of "Father, forgive them; for they know not what they do" it reads "Father, do not forgive them; for they know what they do"... I wouldn't like to think of Jesus as a punisher type, but as a human being, i will strongly agree!

Client: Amnesty International
Agency: McCann Erickson, Athens
Creative Director: Anna Stylianaki
Copywriter: Anna Stylianaki / Popi Dimakou / Katerina Bekirou
Art Director: Popi Dimakou
Photographer: Apeiron / i-blind

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Around the world in 80 days!

Not a bad ad for Honda Varadero. It showing a corse from Sibiu to Eluj, both are towns in Romania... but the owner of the motorcycle, couldn't resist doing the tour of Europe to do that distance!... Varadero bike, seems perfect for that. I don't remember seeing something similar before :-)

Client: AutoItalia Group/Honda Varadero
Agency: Cohn & Jansen / Ashley & Holmes, Bucharest
Creative Director: Adrei Cohn
Copywriter: Catalin Rusu
Art Director: Marc Bortun / Otilia Mihalcea
Photographer: Studio Carioca

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Saturday, May 19, 2007

I'll be there for you!

Well this is a correct concept for a Tattoo studio... "Tattoos never leave you" is what it says, and i couldn't agree more! (at least mine never did). Nice campaign showing people been alone, cause somebody "left" them. I just wonder about the second case ad... is it the girl that is left alone, or does it mean that the person that passed away, still has it?

Client: King Seven Tattoo
Agency: Publicis, Sao Paulo
Creative Director: Marcelo Giannini
Copywriter: Rodrigo Strozenberg
Art Director: Marcelo Gianinni
Photographer: Max Moure

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Can i have your autograph (on my wall) please?

Here is a good looking ad, showing the portraits of well known football players, made out of shooting ball stamps on the wall!... i don't have to mention that these guys signed their portraits wearing Nike shoes...right? :-) Looks like they were playing on a dirty or muddy field before they did this ;-)

Client: Nike
Agency: BBDO, Buenos Aires
Creative Director: Pablo Alvarez Travieso / Gonzalo Vecino
Copywriter: Pablo Alvarez Travieso
Art Director: Gonzalo Vecino

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Play bunnies wanted...

I know this is a bit old, but i believe it's one of the best guerrilla ads that have been done... In the summer months, Playboy Magazine was looking for a new Playmate among the girls on the beach. They organized a competition with juries that had to select the future covergirl for the magazine. Just to encourage the girls to participate in the competition, they decided to give them a beach towel, where the girls could lie on and sunbath, looking like they were on the front magazine's page. Very good thinking, to brake the ice, and start thinking of it as a game... helped girls loosen up.

Client: Playboy
Agency: Grey, Buenos Aires
Creative Director: Pablo Gil / Sebastian Garin / Alejandro Iglesias
Copywriter: Dauquen Chabeldin / Martin Dofou
Art Director: Diego Rubio / Cristian Feichtenslager

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Friday, May 18, 2007

Honey, i shrinked the kids!

After two drinks, your attention while driving will diminish by up to 76% is what this social ad done for SAAB is claiming. The direction is cool showing exactly the sense of drinking and driving!.. this is how much attention you pay to the road. Like the execution very much.

SAAB Italia
Agency: Leagas Delaney, Milano
Creative Director: Stefano Rosselli / Stefano Campora
Copywriter: Michelangelo Cianciosi
Art Director: Eustachio Ruggieri
Photographer: Fulvio Bonavia

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Biodynamic is a physical gym studio and it says that by visiting them, it takes only 45 days to see great differences in your body. The copy claims: "Maybe it's time to swim without a life saver?" All it wants to say is that the extra waist kilos feel and look like an air tube... right comparison!

Client: Biodynamic Gyms
Agency: Dot S.A., Athens
Creative Director: Dimitris Kavouras
Copywriter: Katerina Harbi
Art Director: Giannis Stavrogianakos

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Thursday, May 17, 2007

Don't Forget them

The copy on this campaign reads: "20 years after the disaster, Chernobyl's landscape reminds one of a barren planet. Even more damage was done to local residents, their bodies and minds alike. Red Cross provides them with both medical and psychological assistance. Recently, radiation linked illness have increased. Please support us. Keep up your interest in Chernobyl." I find it very true and a shame of us not to think of these innocent people. The campaign looks very strong.

Client: Red Cross / Chernobyl Charity
Agency: Leo Burnett, Kiev
Creative Director: Jaroslaw Wiewiorski
Copywriter: Tatiana Fedorenko / Jaroslaw Wiewiorski
Art Director: Pavel Klubnikin

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