Been smoking too long!
Secondhand smokers are on the worst side of the cigarette as this ad made in France tells us. A great way to show how true this is, by using the cigarette from the wrong side, explaining how that side is more dangerous for health. Looks pretty effective I must admit!
Client: Droits Des Non Fumeurs
Agency: BDDP Unlimited, Paris
Creative Director: Guillaume Ulrich Chifflot
Copywriter: Alban Coret
Art Director: Frederic Lerclerc
Photographer: Alban Coret
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1 comment:
Great ad and a very interesting way to get the point across.
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