Cocoon

I thought this campaign is brilliant when I saw it... Never seen similar ads for an anti-aging cream, although it really made me wonder why nobody else has done it before! Three ads, showing women (probably in 3 different countries) in their everyday life, that never actually grew up, thanks to Neostrata Anti-Aging cream :-) You can tell they are grown-up by their acts, but not by their looks ofcourse. The greatness of exaggeration :-) very nice and not forced at all.

Client: Neostrata
Agency: Lowe Porta, Santiago
Copywriter: Matias Celis / Francisco Camacho
Art Director: Eugenio Spencer
Photographer: Claudia Gacitua

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