Gone with the Hurricane!

Oglivy & Mather in Korea did this campaign for Oral-B. A different view of the "removing food" project, seen very often in advertising. This campaign comes out strong, showing tornados taking away food products, such as Meat, Fish and Vegetables. The connection here with the electric toothbrush is that it also works by spinning around and takes away everything between teeth... exactly like the effect, after Dorothy hit her heels between them in the Wizard of Oz. The copy reads: "Gone with Oral-B"

Client: Oral B

Agency: Ogilvy & Mather, Seoul
Creative Director: Yongsun Kim

Copywriter: Sunbok Lee
Art Director: Jongok Shin
Illustrator: Jinwoo Kwon

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