Hang-up the line

A great "below the line" ad for Pantene done by Grey in Malaysia, Showing a hanging Girl Mobile and a window Sign, that claims "Making hair 10x stronger". The way they are made, as if they are actually hung by one single hair-line of the girls head looks amazing! It just can't be ignored without getting your attention. I'm sure some of you will say "why didn't I think of that" :-)

Client: Procter & Gamble / Pantene
Agency: Grey Worldwide, Kuala Lumpur
Creative Director: Tony Sarmiento III / Peachy Pacquing
Copywriter: Tony Sarmiento III / Lizanne Contretras - Sarmiento
Art Director: Ricki Chan / Charlise Chan / Kenneth Kuan
Photographer: Simon Upton / Jesse Choo

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