How happy is that doggie in the window?

This is again one of those ads known as "a great use of media". This ad was made in France for IAMS pet food products. What looks a bit weird is that it seems it is taking place in the U.K. (at least looks like the streets of London, comparing the double decker and the black cab). A dog tail is placed on the rear wiper of the car (obviously a taxi) and is attached to the dog figure sticker, that is placed on the rear window. Makes it look exactly as it says: "Good for life", since the doggie seems to be very happy. A good thing about this concept, is that England has rather often a rainy weather :-)

Client: IAMS
Agency: Saatchi & Saatchi, Paris
Creative Director: Christophe Coffre
Copywriter: Guillaume Blanc
Art Director: Florian Roussel
Photographer: Yan Forhan

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